Written By: Rick Weidinger, CEO Braintech Inc. Designing and creating our new Internet site has definitely been a labor of love. I believe the only way to accomplish something as important as this is to just immerse your team in its design, purpose and completion. You must make it a priority (along with all the others)--and we have. Although we fully realize this site will always be a work in progress, we have accomplished its first release in record time because we view our Web site as a critical business tool to be utilized by our employees, customers, shareholders, and business partners.
The first objective for launching the new Web site (within our first 90 days at Braintech) was to communicate the new beginnings and new direction of the company and to showcase the company’s talent and the mission-critical technology, software and products that have been designed and created in our laboratory. The second objective was to begin a normal (without all the technology speak) conversation about our technology as well as to increase the awareness of our company and demonstrate how we can dramatically make our customers more productive. To be sure, Braintech.com will become the new face of the company and will illustrate our dynamic strategic direction as we move the company “up and to the right.”
From our site, users will be able to chart our progress from our recently announced Random Bin Picking technology to the creation of three wholly-owned operating companies, Braintech Industrial Inc., Braintech Consumer & Service, Inc., and Braintech Government & Defense, Inc., to the launch, here and now, of our new marketing tag line--Intelligent Vision. We will approach different vertical markets with our technology to gain operating leverage and, I must admit, we get particularly excited about the possibility of pulling our existing business partners into these new markets with us. Although we will be moving our company headquarters to the Washington, D.C., area on or about August, 2008, we will be keeping our award-winning scientist and software developers in our laboratory in Vancouver, Canada. (Why fix it if it ain’t broken?) Please be aware that you have an open invitation to visit us in beautiful Vancouver to see our amazing vision demonstrations of nine different, and counting, technologies/applications all running off of our eVF and Volts-IQ software platforms. These patent-protected platforms allow scalability, transferability and efficiency.
Our Web site is on a mission. The key drivers in the development of our Internet site were interactive content, organization, message and user experience. We hope you enjoy your visit to the new Braintech.com and that you are compelled to come back and visit us over and over to simply check us out, contact us about your interest in our leading-edge vision technology, suggest how we can best do business together, or just to say hello. Please feel free to contact us or send us any comments and/or questions any time. We have also asked Babak Habibi, our Chief Technology Officer, and Jim Dara, our Chief Sales Officer, to submit blog entries along with me every couple of weeks so we can stay in touch. I look forward to having another conversation with you again soon.
Lastly, be sure to check out our video on Gear Transfer Systems. It is in the Company section under Videos. It is my favorite video as the interaction of the robots set against music makes them come alive! Intelligent Vision!! However, I have asked our video folks to use U2 music next time --"It’s a Beautiful Day.”
All the best,
Rick Weidinger
CEO & Chairman - Braintech, Inc.
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